It has been a privilege and a joyful experience working with WildAid Vietnam and WWF in launching a full scale awareness building campaign, in a tireless and on-going effort to save the last rhinos of South Africa.

The centre of the communication revolved around is the very truth that 'rhino horns are made of the exactly same matter as human fingernails - Keratin'. Being a key part of a strong core advertising agency's team, as well as collaborating with content creators, publications, celebrities... I was able to contribute my part in the making of a nationwide event. A huge amount of works were accomplished: prints, collaterals designs, photoshoots, social contest, press events, PR articles & videos... It felt good working for a good cause, no matter how the results turned out.