Every once in a while, a creative would be given a rare chance to execute a darker, literally, vision. To raise awareness for a increasingly widespread of heart diseases among Vietnamese young adults due to their unbalanced and careless lifestyles, Vinasoy decided to take a bolder approach. The idea: to call for a fight for the one fighter fighting a battle you often neglected - your heart.

To coincide with World Heart Day, a social movement was ignited with thousands pledging for a better, healthier lifestyle, all in the benefit of their warrior hearts. And in their corner - a soy milk brand that was brave enough to tackle unhealthy issues for healthier outcomes.